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Over the years Danné Montague-King experimented with different cosmetic mediums and bases. His aim was to achieve remedial effects for clients who suffered from acne or other skin anomalies. In the early years when Danné Montague-King was a clinic owner, he would often mix and match multiple cosmetics products and brands with other makeup ingredients in order to achieve a natural effect.
However, when it came to recommending a specific makeup brand for his clients, Danné had nothing to offer them except to suggest water-based cosmetics or products that were low on mineral oils. It is exceedingly difficult to find cosmetic products that aren’t harmful or damaging to the skin or that work against skin health revision theory and practice. This line of reasoning prompted Danné to consider developing his own range of cosmetics.
As cosmetics and skin care are often considered to be two different business arenas, Danné put his cosmetics dream on the back burner for another day. Until now.